Your business model seems to be a SAAS model (software as a service). The best way to make them forget about your company size is to provide them with a working free trial offer of your software and to get them to input as much of their own data into it so they will think twice before switching t...
If you assume all other things are equal, why market? Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it. So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fin...
It depends on what are you testing by launching MVP. MVP is use to run an experiment to test (validate / invalidate) business assumptions (Customer, problem, solution , channel ... assumptions). If your are interested, I can share some material about MVP and validating business assumptions
#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also as...
Hi! I'm no expert on this but I'll give you my advice on my general insights... Because you are a small company, assuming just yourself and whether or not your competing with any other team, your website's route display is a huge plus from your potential clients perspective. It gives them an id...
I'm going to answer you with my own experience. The way you mentioned to divide the expenses makes total sense and it's consider the "rational" thing to do. I have seen it work many times and it's what many would consider "fair". The problem (and this is counterintuitive) is that we are humans w...
I will give you two stories (both mine). It was 1999 and I was 15 years old. My mom's friend ask me to deliver some christmas cards. The reason was that there was a monopoly of mail delivery in my country and it was so expensive that it was worth it to pay a young kid to do it. I did it for her ...
The other answers are good, and here is one practical approach to handling this. First, the accounting capitalization (10m x $0.001 = $10k) is really irrelevant. In fact, we went for 10m x $0.0001 = $1k. Whatever you pick, your company after formation will show $X of assets (the cash in the back)...
One approach would be to (1) Create a website from which your product can be purchased and downloaded; (2) Enable easy social sharing from the website so that happy customers multiply at no cost to you; (3) Market that site through PPC campaigns, targeting relevant search verticals. Basica...
The quickest path to cash is almost always consulting. Be very specific about what it is you can offer. Don't just offer "business consulting". Find a niche and serve it. Reach out to your network, including friends and family and ask if they need or know of anyone who might want to hear about w...