For the sake of getting your question answered here it would help to simplify but that aside without firm stats on engagement and sharing it would be difficult to say however with the paid expansion of game like Flappy Bird, Angry Birds I would say viral apps come close to if not over a k-factor ...
Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if ...
You can split in 2 strategies long term and short term. Short term you need ads. Ads via Google work because you get immediate response, trouble is if your not well acquainted with SEM you may overspend do to the lack of bad landing pages, unuseful keywords and just low conversion rates. But i...
That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profi...
Depends on your objective. If you really just want to know whether the idea is viable, you'll get the most bang for your buck by keeping things email-capture-only or putting up a "smoke test" where you have a Buy Now button that redirects to a "it's not available yet; but leave your email if you...
Yes. Community managers are usually fairly modest, without egos. But that said, everyone wants to feel appreciated from time to time....receiving credit for work done is one aspect of that. I think it's a matter or "credit, in moderation"
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...
I make a point of introducing myself to people online who are unlikely to become clients. You for instance. That's not altruism. It's curiosity. Learning about other people's business models, industries, unique challenges and goals -- even absorbing their phrases, vocabulary, and style -- prep...
It depends on your charter or mission as well as your long term vs. Short term objectives. If your mission involves a larger more expansive view - then you will need to spend a lot more time on unique problem solving that has a strong potential ROI feeding the fulfillment of the mission. It kin...
Define the point where you can take a breather. Map the route between this here now and that there then. If you can count the steps along the way with confidence, that's good. If you know how you might change direction midway through or even turn back, that's good. If you can decide in advance ...