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Results for: Branding

What a great question! You are on the right track. First, lets define Avatar as "An icon or figure representing a particular person." In business application, an avatar is a representation of your ideal client/customer. A business may have multiple avatars representing several target demographics...

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Many people in consumerist countries buy on emotion. It isn't the same at the lower end of the market, so brands lose out massively in that space, but they aren't really too worried about it given the disposable income available elsewhere. Branding involves understanding how your 'badge' make...

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I face the same challenge! I came up with a separate name that still represents my brand but doesn't force users/partners/clients to try and remember my complicated name.

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It depends on the stage of your business. If you are at the beginning, spending money on brand advertising is a sure NO. Which doesn't mean you shouldn't aim to build a brand... Building a brand is always good, it increases the value of your business allowing you also to sell it if you decide y...

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Branding is all about creating a story that connects with your customer and inspires them to buy your product or service. By telling your brand's story in a compelling way, you can turn potential customers into loyal advocates. Here are some tips on how to create brand storytelling that will conn...

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First of all, you need to get really clear on who your actual customer is, and where they are. Are you actually selling direct to Gen Y (ie, internet, retail stores, etc) or is Gen Y your end user (ie, you're really selling to distributors or directly to corporations, site managers, HR profession...

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You're definitely going the wrong direction. That's my opinion. But I'm right, and here's why: Your domain strategy is hyper-extended. You've got 4 domains in .CO.UK – hopefully 8 counting .UK rights. That's all well and good for a British audience. But you deliver work online; so why not a...

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Another word for authentic is believable. Meaning the consumer can believe what the brand is communicating about itself, its products and its culture. Apple appears authentic because they demonstrate how their products simplify life and make it more enjoyable. Honda expresses reliability and fun,...

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Beware of generalizations! Translating a brand name is always a very unique situation. It depends very much on the languages, the audience, the product, the branding goals, and the name itself. Sometimes transliteration works. Sometimes it doesn't. Sometimes translating the underlying meanin...

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Sure, why not? Validate the need first by offering your services to other agents and if it's a hit then incorporate it into your real estate business.

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