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That question can only be answered by taking your goals to a marketing company. As a web marketer we try to understand not just what the prospect is looking to achieve (leads, branding, increased profits, etc.), but by what means they feel is the best way to achieve those goals (social media, co...

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You should include the new job on your resume. Honesty is essential as you begin a relationship with a potential investor or lender. Be realistic with yourself and with the lender regarding your time commitment. Starting a new job and a new company at the same time seems overwhelming. The pr...

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1. Before you dive into building out marketplace software you might find it easier to quickly test your MVP using a SaaS product like https://near-me.com/. I am NOT affiliated with them. But in a previous startup explored the marketplace concept. Spend 12K for a year on a SaaS product then spendi...

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I would encourage you to start showing up in this space with this passion you have. Forget about what others are doing. THEY are doing this because it is what they were impassioned to do, that are not doing it because of a need. Launching something like these sites is extremely difficult to do...

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Much, if not all, of what you are looking for can be accomplished in Google Analytics using their Conversion Goals. I am not sure about *all* of it - specifically the information you want the merchants to have access to. There are tools that do analytics better and more detailed for applications...

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There are a lot of places where you can try to get validation for your idea. But before you start going to look for these places, get your Buyer Personas (the representation of your ideal customers) in order. If you know who your ideal customers are, then the next step (of finding where they han...

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This is a typical problem with any start-up, i.e. intention to trade everything for equity. I am assuming that you're trying to trade equity for cash. In that case I would suggest you to look out for individuals with diversified skills and competencies. The reason being, less the number of indivi...

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Hi there. Have managed thousands of attorney online programs, I'll see if I can provide any suggestions. However, it usually depends on what type of practice you have. Commercial litigation might have a much different strategy than personal injury, for example. Let us know and I'll come back ...

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I specialize in handling digital marketing with small businesses in Toronto. Most of the small business owners have a limited budget and they are overwhelmed by the fact as to how they can compete with the bigger players out there. The solution is to use a combination of inbound & paid marketing...

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There are few online tools which allows you to analyze competitor ad space. I would suggest 2 tools SEMrush.com and Adgooroo.com.Both tools will provide very specific information about their organic search, paid search, backlinks, display advertising, top keywords, and main competitors. There a...

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