Who writes the review? Staff or passers by? The most obvious way to create a community would be to seek input from the audience – especially for a review site. Ordinary consumers write the content for you for free, and they naturally feel attached to the site where they've contributed. For no...
You have limit time and resources so you need to think what I call "FIRST DOLLAR" approach. If you look across different modes to sell and target there has to be a few that would be the optimal. Focus only on those first don't look elsewhere - put each next dollar of effort into these (or this on...
If I understand your question correctly, you are asking about information interviews. That is the term. People are cooperative and like to show off what they know (I'm doing it right now!). So let them. This isn't hard. Nearly everyone you call will be open to at least talking with you on the p...
Depends on a large number of factors. Here are a couple - 1. If you own and operate them, do you have the capital to grow as fast as you would like? 2. Do you need to franchise, or will a standard license or dealer arrangement suffice? 3. How much control do you need to exercise over the operatio...
You don't create a business plan in the traditional sense of a business plan. It's a totally inefficient and outdated way to think about how to start, run and grow an app-based business. The best way to pitch investors is with the app itself. That is to say, unless you and your team have relev...
I don't need 3. The first and only thing that you should do is a Proof of Concept (POC) / market validation. Only if it shows positive results, should you move on to the next stages (MVP, funding, founder's etc - depending what you already have/don't have). You can read how to do the validation...
Stop trying to "convince" people. You know, there is power in the testimony. A lot of startup companies use friends and family to test out the product and service and to help spread the word. If there is any way to offer a trial of your service, you might give that a go as well. Work to build...
Your franchisor isn't helping out, huh? What kind of feedback have you gotten from them? Do they have a dedicated franchise success executive? Or a franchisee council to draw experience from? Your long term strategy is to raise the guest check average for each visit, and increase the frequency ...
I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...
The application you're describing is probably useful, and can probably be sold... but that's not the question :) The question is what it will cost you to acquire a new customer, and what you can charge that customer. Before actually BUILDING this thing, see if you can get 10 potential customers...