Hi, I work for a FinTech saas company and we A/B all over our website. Not sure if you have done this already, but do you have a clearly defined ideal customer (buyer persona)? I mean a vivid picture of what your ideal client is like? where they are located (if that's relevant), their buying pat...
Sounds like you know most of the important pieces but lack the confidence to jump back into the fray. For more than a few years I have been in love with the Lean Startup approach and the MVP. There will always be pros and cons to any approach, but this methodology still packs a lot of horsepower....
First, I agree with Chad in that the pure pursuit of money is unlikely to render anything significant. By using a monetary value as a primary goal, you're only diluting the real drivers of success: passion, crafting great customer experiences, building an incredible team and culture etc. That sa...
There are many discussions these days about how small business owners struggle to get connected and stay connected with their communities of interest. Whether the priorities are personal or professional, the concerns are the same; where do I go to find and share amongst my peers, relevant and con...
I use www.coindesk.com + search YouTube for "bitcoin 2013". There's everything from the talks at Bitcoint 2013 conference to podcast interviews with lead engineer. Also, there's 3 amazing Clarity experts who can shed some light.
Yeah you can start with a little team and then expand to bigger one. Double the tech support people every time your customer base gets doubled and increment sales people as needed. The reason why I am saying doubling the tech support people is because the technical support is one of the top reaso...
Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits. If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit. So... A benefit might be.. "How to to...
Describe your goal for categories, as a starting point. Also answer where you'll define these categories. You mention YouTube + you might mean content categories on a WordPress site. If you're referring to a Website, also be sure to state whether you're primarily targeting natural search engin...
"Growth Hacking" relates to identifying highly efficient ways of growing business. Where efficient, to me, tends to by $0 methods, as these scale forever. If you can create a $0 based system to grow your revenues, you can plow huge chunks of cash for even faster profit increases. I tend to u...
I have been able to buy views via Google Adwords. Google Adwords provides several options on how you can pay for ads and what you can track, with one of them being views. This is usually designed for brand awareness purposes and you need to have a channel and video set up for any video advertis...