Hi there, I did this in my last company. If you are a c-Corp then you can issue traditional shares to consultants. For other forms such as LLC or s-Corp it’s much more complex. So assuming you are a c-Corp, then you need a legal document called an option plan that reserves the shares for options...
Certainly a lead gen website would help with a strong call to action. LinkedIN would be a good source of leads as well. Dont discount using Direct Mail to get your message accross Even though it is a little costly, the most powerful way is to send your direct mail piece via FEDEX or DHL This...
Having worked a consultant with global consulting firms and served over fifty of the Fortune 500 companies, I have been a consultant for over 15 years. Although the type of work will vary, consultants need to know why they are being hired. What does your client expect from you? If consultants ar...
You're in the right place. Clarity is loaded with experts and consultants working in this space. Do you have specific questions? I have extensive experience in this field, as well, and would be happy to walk you through some of your questions. Just book a call and let me know when you have some...
What matters is the _ratio_ of UX to benefit. For example, if the user will benefit immensely from your product (e.g. they will automatically get $1 million once they find their way to a certain part of your website and click a button), then they will be willing do deal with a pretty horrible U...
This topic can be very complex, as experiences vary a lot from person to person, and the definition of "successful" can be a moving target. However, there are a few frameworks that you can implement and move towards achieving success. I like to use the PREMISE-VISION-PURPOSE-STRATEGY framework, a...
Start with a business plan. Without that nobody will listen to your idea. Here is an outline: https://z-niche.com/2021/09/30/a-business-plan-is-a-must-when-creating-a-start-up-you-have-a-30-better-chance-for-higher-growth/
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I w...
Traditionally agencies and consulting firms grow vertically through a pyramid structure adding junior layers and mid level professionals who can be paid at a lower level and then billed back at higher rates to the clients as they scale once the rainmaker fills the pipeline. Another option is to...