Move quickly and build a brand. Leave them a step behind trying to copy you while you define the market.
I've worked in digital marketing since 1997, led business operations at two digital marketing agencies, and advise digital agency owners on improving the business side of their agencies. Agencies tend to use some version of the standard consulting phases: Discovery, Analysis, Recommendations, an...
I can relate to where you're coming from for a couple of reasons. One, I love technology, yet I define myself more as a creative person who loves to write. As an employee, I was on both sides of the fence. For many years I was a software developer and systems analyst. And I've also been copywrite...
Hi, I'm happy to try and assist. Send me more details about the type of help you're looking for, about the app, the target market + the current status of the app/business, and I'll be happy to try and help. If I can give you some free advice by email I'll be happy to do so. If you'll need more ...
The best way to approach this problem is by identifying primary pain points that users share and focus on those feature-wise, a common denominator of some sorts. These pain points need to be very high/strong though to be valuable for multiple target audiences. If you're facing two target markets...
I'd ask Rocco Baldassarre. He is the best online marketing consultant I've ever seen and can surely give you concrete advice. Said that, my advice would be a) your own e-commerce store so you can drive traffic to it without losing money on commissions b) learn from best selling products (you ca...
If you are early stage then you need two things: an accountant and accounting software. When it comes to finding an accountant, find someone who understands your area of business. Most firms will meet once or twice to get a feel for your needs. In my experience, good accountants will tell you ou...
I think my question would be have you looked back into the strategy of physical rewards for health motivation? Rather than recommend services offering gym discounts, health supplement discounts etc. I'd rather go back into the reasons why you want to offer rewards in the first place. From most i...
This is an extremely vague question, but let's see if I can help you out. When deciding what product or service you're going to provide, it's very important to be sure there is product market fit and you have a unique selling point. When deciding what your products should be, you should first dec...
There are a number of ways you could go with this: Cost+: Close to what you are suggesting: Calculate your hourly cost, add a profit. Then define your projects with your client, and estimate number of hours of work. That would be your price - like craftspeople do it. The pro for this approach is...