Start experimenting by putting the 2 things in place you say you are missing: 1. create a validated learning model 2. Stop focusing on vanity metrics; replace with user growth, cohort analysis or growth metrics. Do not just read Lean principles; APPLY them. Also, What are you doing to brand yo...
Personally, I think you should be focusing heavily on your current users that are loyal to your brand currently and worry less on trying to buy users and get more brand awareness. To be frank you should be letting your strongest customers do all the promotion for you organically. "K-factor" This ...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
Hi Heavily depends on you payback time for customer (how long in months it takes you to get money back invested in acquiring them). If it is more than 12 months than you have to work on reducing the cost of acquisition. Without lowering the cost (and lowering the payback time) the growth wthout ...
At that pricing I would include in your advertising that the per month fee is only about the cost of a single cup of coffee. To make that clear, tell them that you'll in fact make their first month free by emailing them a starbucks coffee coupon when they sign up. That initiates your relationship...
Market to your niche, talking about the same problems your beta clients signed on to get fixed. These are called "pain points" and are valuable language. Anyone in the situation will instantly pay attention to you. Note that I am saying you should talk about the problem(s), not the features of ...
People hate calls. People hate emails. People hate mail. Do you really want your first impression to be that of an interloper and a pusher? Then again, most recipients aren't event going to look at what you send them. What is your niche? Office managers for private family healthcare providers i...
It's hard to give a really cut and dried answer without knowing all the details, but here are some tips based on my experience: First the bad news: from the way your question is worded, it sounds like you built the app without validating first. What I mean by that is that you didn't go out to th...
Hi! This is a very ambitious question! Good for you but you weren't as targeted/realistic as you should be asking the question. Growth hacking is not magic, it works but not over night and not specifically for a set number of users or conversions. Ultimately what you want is number of users d...
There is quite a bit of information available online about eCommerce conversions rates. According to a ton of sources, average visitor-to-sale conversion rates vary from 1-3%. This does not mean the Furniture conversions will be the same. The bigger problem is that visitor-to-sale conversions ar...