This is a hugely important question. Thanks for asking it. You have to first understand the goal of your book. Book sales are a terrible return on investment for 99.99% of authors. The real value is in growing your business and creating new opportunities for more substantial returns. You can ofte...
Strategic clarity is the ability to clearly define, quickly adapt, effectively communicate and properly implement the company's business strategies. It is the opposite of strategic ambiguity. Strategic clarity as a modern term or phrase most likely arises from a very real problem. That is, many ...
The viral strategy needs to be a natural extension to the app that requires SMS - not sure you want to just use it for the sake of it being viral (seems forced). A perfect example of this is the Twist app. The app tells someone you are meeting with when you will arrive. When you set up a twist ...
Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a generalized search engine query. Your sale...
Hello. I help increase sales through customer success. This mainly envisages sales, marketing, business strategy, and ensuring customer ROI. PR or influencer marketing is nothing in itself but part of a business plan. Where do you and your business want to go? What are the gaps? This should i...
Someone else creates the design and physical products, correct? In that case, your main challenges are (A) identifying customers (B) convincing them to give you a chance (C) keeping them happy with good customer service When it comes to (A), you should probably be knocking on a lot of doors. ...
I think there are great lessons to be learned from Exec. They started out wide, but have gone very deep on cleaning. It depends on the core thesis of your vision. Do you have a different product experience that could be competitive to existing marketplaces? Or are you just going for land-grab...
Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...
One is a SERVICE. Services sometimes have issues with profitability when scaling. You end up managing people and profit margins stay the same or decrease. The other is a PRODUCT. Products generally scale better as the cost of product remains more or less the same (COGS). Many people start cons...
So you're saying that your business is a service business like auto repair, home buying, or any of millions of businesses that have existed for many many years. This is not a problem. Businesses like yours are bought and sold every day. The secret is a track record of profitable cash flow and ...