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Results for: Identity Development

Hourly rate is the worst way to charge for your expertise. That's an employee mentality. Charge per project and charge for outcome. People don't care what the hourly rate, they want to know if I pay you X, you're going to deliver the Y results I am looking for.

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You can't verify anything, unless they give you their tax returns. You can do revenue share deals, where gurus are paid a percentage of profits they generate. Tip: True Gurus (upper 'G', rather than lower 'g') are busy generating cash. You'll rarely meet them + hardly anyone knows them. To mee...

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Several things to consider when coming up with your product's brand identity: 1) Who is your customer? That will drive the look and feel, as well as the language of your brand. 2) Who are you? If at a gut level, you and your company(employees) are rednecks making the highest quality broadheads f...

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If you're prepared to hire a professional, then I'd be happy to help locate or create a brand name for your service. However, it seems presumptuous to pick a title for a book I have neither written nor read. Since I don't know your project or your audience, should I really be urging you to live...

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It's my opinion that establishing a clear personal brand position and strengthening it in the marketplace is an asset to your employer and yourself. As long as it's not distracting you from delivering on your KPIs, and creating greater positive awareness of your relationship to the business and ...

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Hi, I think you already know the answer to this as you spent the most time on the third option and you are correct. The Internet is awash with too much information for buyers, they have information overload. So you should concentrate on niche websites for 2 reasons. The first being ease of use fo...

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If you are going to lead the workshops: Start with personal branding. Workshops and coaching are by experts and I'd recommend building a personal brand first. People should build trust in you. Then your offerings. Each offering that you have - a workshop, a coaching program etc. - should have i...

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If you like it, go for it. Blogging takes a lot of energy and commitment, so go with a name that resonates with you first and foremost - you want it to be a place you really enjoy writing. That said, it can be helpful to 'brand' something in a way that's easy to remember - easy to spell, easy to ...

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Enter your answer Please clarify: 1. What does it means "part of a premium / high end brand? Is your delivery premium and high end? Why did your sustomers prefferred you? What are your more relevant diferentials?

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First of all, you need to get really clear on who your actual customer is, and where they are. Are you actually selling direct to Gen Y (ie, internet, retail stores, etc) or is Gen Y your end user (ie, you're really selling to distributors or directly to corporations, site managers, HR profession...

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