It sounds like you're off to a good start with your lead generation. While it is important to keep lead volume strong, it's even more important to have a way to follow up with these leads and continue pushing them through your sales funnel until you can convert them into revenue. Without that fol...
I have. You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer. To be far, you can achieve this same result with tools like Aweber, but they are not as ...
Pardot is the easiest to learn and then execute. Will take your team the least amount of time to provide managed email marketing & automation services to your client. Naturally you'll want to bill fixed rates.
Great Question! I see you are not looking to spend too much money on this so my recommendation would be to use free tools that will only cost you the time you take to set them up yourselves. 1. Accommodating contacts (engaged vs not engaged, segmenting, custom fields and flexible reporting). Fo...
We use sprout social. They have a free tier and pretty complete. http://sproutsocial.com
Social media automation is using software tools to handle some of the time-consuming tasks involved in maintaining a professional social media presence. For instance, scheduling posts ahead of time, curating content for republishing, triaging routine customer queries, and producing analytics repo...
I have been working with HubSpot for almost 5 years. I've consulted with *hundreds* of companies in a very similar position to you. In my experience, the man-hours it takes to manage multiple systems cobbled together far outweigh the dollars a system like HubSpot cost. Further, there are countl...
Don't confuse the automation of lead nurturing with the fact of nurturing leads. You absolutely need to ease prospects along, encourage discovery and maintain contact - full stop. But there are a lot of different ways to do it. Hubspot, Marketo et al are good tools - but they might not be what yo...
You need to think about these auto-responders in terms of events. If you can put data up on MailChimp when an event takes place, you can manage auto-responders off of that data. Here is some additional information from their website. http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder
I will suggest a mixture of following: 1. Crowdfireapp.com (Mobile app) 2. IFTTT.com (Completely Free and THE BEST ONE) 3. Buffer.com (Not much options but helps me post on Google Plus pages that other two does not do very well) I gained almost 1000 followers in 2 days using these three. If yo...