Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite. But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s). Think of doing business -- online or o...
Specific is Terrific! But how do you choose? Work to your strengths! What problem do you solve and how do you solve it? Now look to your market: who has that problem, and who wants/needs it solved in your particular way? Start there to build your niche market, then work outwards to demographi...
The general rule is as follows: 1) Create a profile that identifies who your target customer is. 2) Estimate how many of those customers are in the region you are planning on targeting. 3) Estimate your demand rate. Is your product or service mission critical and every single target custome...
I've had great experience as a user of Udemy and write my own courses but offer those privately for my clients. It's always better to build a course that answers a specific need. Think about the avatar for your business. You can't meet everyone's needs. Build a course with no more than 8 seg...
Hello, If you're looking for people like me (who have the change to have a Wikipedia page), you should target them with LinkedIn ads. I believe LinkedIn will get you better results than Facebook or Twitter.
The best way to find the best market or customer is to choose one segment with one "solution" and start talking with them. See if they realy have a problem and which should be your solution to solve their problem. If you realize the segment you chose is not the best, look for other and repeat the...
I can think of a few ways to solve this problem but there's only one I really like. And that is because the truth of the solution is not out there in the marketplace, but here inside the mind of the contractor. What does this freelancer believe is "a lot of money"? That's your first and key que...
I agree with Shannon, I think the first thing you need to understand if what is the goal for the SWAG you are selling. If the goal is a secondary revenue stream, and you believe it can be consequential towards your bottom line, then you can do the following: 1. Do some quick research on other s...
Let's think about this for a moment, toaster ovens haven't been a common household appliance since the invention of the microwave. Although they are still found in the homes of the "I wanna be a gourmet chef at home" crowd which is a very lucrative niche'. Instead of limiting yourself to only t...
Hey Lucas, I've been selling technology solutions for 6+ years now and one of the companies I worked with, Visually, sold animations/short form videos to content creators and companies. After taking a look at your website, I already see one marketing method that does not cost too much money for...