The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.
Coming from the buy-side, I'm sure I have a different spin than those sales & marketing gurus who I'm sure will be keen to help you & comment shortly. You're lucky because there are SO many avenues these days. However it is hard to keep on top of them all and there's no one stop shop currently....
I would rather work 80 hours per week on a project I was passionate about than 40 hours a week on a project I didn't care about. You're right, there is no "right answer". You have to know what will get you out of bed each morning and excited to tackle new problems and challenges.
"What's the best way to interest busy consultants ... ?" As a busy consultant myself, I can say that you missed an opportunity right here. I read your question from start to finish, but it told me NOTHING about what you offer. By the end of the paragraph, all I know is that you're trying to se...