Questions

Results for: ROI Optimization

What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...

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Advice will vary depending on market and the service you are providing repair service in. If this is B2B service then I'd recommend you purchase a call list in your area from a reputable source and get yourself on the phone. Learn to sell your service so you can train your sales people. I'd re...

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Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2cents

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Basically, conversion rate is goals divided by total visitors and multiplied by 100 to make it into a percentage. So if you have 100 sales and 10,000 visitors, your conversion rate would be: 1%. You need to measure 2 things in your case: 1. Conversion rate for each plugin. 2. Overall conversi...

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Successful SEO depends on two things: The amount of time the SEO has to invest (which often correlates to your budget) and the skills of the SEO doing the work. Without those two things, it's difficult to answer question number one. SEO, and digital marketing, in general, require a lot of skill...

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The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B. You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now. Simple Headers and bullet-points are enough. This is a good example of really simp...

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Social logins are great because they allow you to tap into your user's network. But if your app doesn't have any viral capabilities, a social login becomes another registration form. To identify a potential viral factor in your app, answer the following questions: 1. What is a strong reason th...

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Google Search is already smart enough to capture those misspellings and shows recommendations for the correct words. Assuming that your website has been around for a while, Google will show users the branded site first in the results pages so the clicks will go there. Google figures out possible...

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