Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
This Udemy course is the best introduction to lean startup marketing that I know of: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/ The content is very well explained in an engaging way with downloads, and screencasts which all help to show explicit examples o...
First, congratulations! This sounds like an exciting opportunity. However, part ownership/partnership can be tricky. What happens if you disagree down the road? What happens if someone gets sick, dies, or has to leave the company for any reason? What happens if there is a divorce and a spouse who...
It also greatly depends on "why" do you want the publicity. There are tools to become visible for investors, there are networks to attract board members etc At last but not least - there are networks and tools to get partners and buyers/licensees. Happy to discuss.
Great Question! I see you are not looking to spend too much money on this so my recommendation would be to use free tools that will only cost you the time you take to set them up yourselves. 1. Accommodating contacts (engaged vs not engaged, segmenting, custom fields and flexible reporting). Fo...
Narrow down the type of SaaS app/industry targeted to 3 so you can focus. Then experiment until you find the best way to reach their potential users. When something works, duplicate it. The biggest pain point for any startup, including SaaS, is "how do I get customers".
I agree with Shannon, I think the first thing you need to understand if what is the goal for the SWAG you are selling. If the goal is a secondary revenue stream, and you believe it can be consequential towards your bottom line, then you can do the following: 1. Do some quick research on other s...
amazing question. Relevant to me right as I look for a developer myself. There are not a lot of people looking for app developers, so ads would have been the last thing I would have suggested. An easily scalable business model is to hire local sales contractors to find and funnel leads thems...
I've been doing SEO for nearly 20 years now (about as long as that's possible), built 3 of my own successful businesses from it, and run a 12-member agency in Chicago these days. Here's my take. You mentioned a lot of great tools there, but keep two things in mind. - These tools tend to over...
I've gotten accepted into two different accelerator programs in the US. Both were ranked in the top tiers (Gold and Platinum Plus). For startups in an accelerator with limited resources, there are a handful of ways to get cheap traffic. Depending on the product, they may find that certain growt...