The way I've always built my Customer Advisory Board (I call them my A-Team, Advisory Team - just sounds cooler) Before Launch - Find users who currently have the problem and have already solved it themselves. After Launch - Find users who are active / using the app AND have not asked to be on ...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...
Pre-orders are always great for testing demand, eliciting end-user feedback and even generating a little revenue! You just have to be sure that you can fulfill whatever product or service the customer is paying for, beta or otherwise. Relative to b2b vs. b2c, I can't really speak to that based on...
Since cashflow is an issue, here's my advice: * Get the rewards from someone else. * There's no need for you to pay for these perks. Find partners in complimentary fields, and approach them with the offer that you will connect them with your buyers list (a very valuable thing) in exchange for t...
hi, start from the issue you want to solve or need you want to fulfill. Then find a consumer for whom the issue or need is really important and/or urgent. Take Uber, the issue they solve is helping people to go from place A to place B. This is important for many segments: - Business people - Peop...
Are you a professional? (I assume you'll say that you are) As such, you deserve to be paid for your service and skill. Rather than offer your services for free, focus your efforts on understanding the need of your big-brand clients. You can underpromise and over deliver without sacrificing the...
Well, it depends on your skills and what kind of portfolio your clients ask for. I can share some comments if you are a content strategist, UX engineer, or a technical communicator. You can prepare custom portfolio, such as content inventory or gap analysis, or a quick guide from whatever apps yo...
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. Th...
If I go by your definition, I am getting the notion that by particular worldwide company you are referring to an MNC. You must understand few important things when it comes to MNC: A MNC is a company that does business in more than one country. Transnational company produces, markets, invests an...
I'm answering with the assumption that you are going to deploy this B2B rather than B2C. Developing traction before the fact for business or enterprise solutions can be tough - you can't presell them in the way that you can with a widget, you can't drive masses of consumer traffic to them to t...