Great question, I've dealt with this exact same issue. I've found the best way to look at this problem is by analyzing the problem you are solving for this "lighthouse." Is this something they would build anyway? If so, how much would it cost? Anything less than that is probably a win for them. I...
It's certainly been an effective tactic and I'd caution you that I don't think the examples you use are counting these people as customers per se but more as trying to solve issues related to two-sided marketplaces. These businesses are trying to prove their worth as effective lead-gen tools fo...
Well there are tons of courses online everwhere, point is how would you know which one works best, i suggest you do online coaching program, i give 1:1 to millennials who need to start their business, my quali in accounting and exp in business helps them get clarity on step by step guidance on ho...
Hello, I myself do not have much hands on experience with growth hacking , but I can offer some thoughts on the subject. I'm not quite sure what you're looking for in terms of your question though? Are you looking for ideas or methods for growth using the growth hacker mentality for local brick a...
Get specific with the "who" of your market (i.e. what kind of dentist? what is their specialty? whom do they serve? demographics and psychographics of both the dentist AND their patients?) And specific with your offer to them. What are you selling? What are they buying? And why do they want it (a...
There are two types of advisory boards: For show (i.e. credibility) or for help. They should intersect but often don't. The "For Show" advisory boards are usually no more than 5 (though I've seen up to 10) and are meant to demonstrate a significant depth of subject-matter expertise and credibi...
That is a LOUSY return. You'd be better off putting the money in a savings account in the bank. I do not know your industry well, but in mine (Marketing Agency) I aim for a net profit of 15% after paying corporate taxes, wages and all overheads.
I was involved with a SaaS product that launched a landing page and made clear that the product was still in development, but that we would give earliest access to people who pre-paid for the product. We also allowed people to choose what they paid, and promised them that payment would stay in-e...
This is not my specialty, however, I have been in your position many many times -- maybe this will help. If the product is in-tangible, then look for JV partners on the Internet. Try to find an expert that deals with these JV opportunities (like me). If the product is physical, then look for s...
This question is very broad so it's tough to answer, but I'll give it a shot. Is there anyone else making money in that market? If so, how? What business models are working well? Take the automobile industry. There are hundreds of business and revenue models in the auto industry (wholesale, re...