Questions

Results for: Consumer Marketing

Can you segment by the demographic markers for the prediabetic users and then co-relate to similar groups in the prediabetes iPhone population?

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YOU ARE ASKING THE WRONG DAMN QUESTION.... Who cares if anyone here thinks you can make it. Do you think you can make it? More importantly -- do you have the guts to create something that is memorable in a space that has seen enough start-ups angling for consumer attention. Fair enough?

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Having worked in this area, both as a client and as a consultant, customer understanding is a key to differentiating yourself from your competition. First a personal belief: surveys are the worst tool to uncover any insights. They are best used to quantify how many do X. There are a couple of wa...

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My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...

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Imho I think they are very valuable. I know the owner of a restaurant that told me he will carefully go through every Yelp review and call the one that lower his average of 4+ stars. He says many people search on their phone where to eat, and they use mainly Yelp, judging with stars first and rea...

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Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...

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If your market is 'market research' then you can easily top € 1BN in EU alone. If you're creating a new market then to calculate total addressable market I'd look at similar products and multiple their price x number of prospects, or calculate the financial cost/upside for your prospects x number...

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Who writes the review? Staff or passers by? The most obvious way to create a community would be to seek input from the audience – especially for a review site. Ordinary consumers write the content for you for free, and they naturally feel attached to the site where they've contributed. For no...

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Yes, absolutely there are very different rules that you have to follow for healthcare products. It mostly boils down to what you are claiming, and what the 'class' of your product is as defined by the FDA. You have to go through an extensive process to get certain healthcare products approved b...

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