Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though...
You mention, that you can code and maintain yourself, and at the same time it sounds like your data can be dispersed across multiple sources. And you want to minimise license cost. In my business we use R a lot for both analysis and reporting. It is free (open source), but you will have to build...
Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy. ------------------------------------------- 1. Turn subscribers into affiliates --------------...
it should be noted there is a difference between “ambassadors” and “athletes” butThe most common method I’ve seen is through the use of a discount code. Whenever the ambassadors code is used upon checkout they typically would receive the discount amount. Ex: customer purchases $100 worth of pro...
Mediums are always evolving. However we are all witnessing more free information and support being given to people. The quality of free information has increased rapidly and many of the products that a market would have paid for last year are now available at no cost. It is also clear that as c...
You've already received a lot of good ideas and suggestions and I've looked at your website. I suggest you add a "How it works" one minute video. Also I clicked the samples section and I still couldn't get it. If you are looking for people who would sell your product on a commission basis, that ...
There are 100s of companies targeting the exact same market with a very similar product. Do you have a very different offering? Do you compete on anything other then price? I suggest picking a niche other then startups. Pick a market that is less well served and has larger budgets.
Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a generalized search engine query. Your sale...
Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...