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Results for: Newsletters

Definitely send them the poll. If you send an introductory newsletter, most people may never read it. People are lazy and do not like reading much. If you send them a poll, you engage them to take action and they actually get into the fun. Also, I suggest giving your audience a powerful incenti...

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Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy. ------------------------------------------- 1. Turn subscribers into affiliates --------------...

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Well, ask yourself who would want to get in front of physicians? I know a doctor who likes to go to Las Vegas for continuing education classes. There is a company there who offers this training. I bet they'd love to either sponsor this kind of publication or make you a sales affiliate. Really...

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You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 y...

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What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a f...

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I would seriously consider launching a blog and posting content of the same type to the blog, in abundance. Then add a popup box to the blog to collect email addresses. Post daily blog posts about topics related to your blog and your newsletter. If you do this consistently, over time, you will bu...

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First you'll need to determine the legislation in place surrounding anti-SPAM acts and whatnot. In the US that's the CAN-SPAM Act of 2003: http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003. There's much detail that you need to to research for just the US alone, in addition to the additional count...

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Why don't you do a design hack rather than change. Add in the image of the actual report they get to get people excited. Also add it to your sidebar of the site and have your right side pop up show up further down.

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Don't delete them: segment them. Move them to another list for their own retention campaign. Send them a series of 3 messages saying that you've noticed that they haven't read anything from you lately, and you want to make sure that they're still interested in receiving information from you. If a...

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