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Results for: Online Advertising

In my experience, CPM ads pay much less than CPC. I think that your issue with AdSense was poor optimization / ad placement. I have a client who had very low CPC with high traffic website, and was making well over $10000 per month with AdSense. Before we optimized his site, with same traffic h...

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I've never experienced Google not giving *any* reason, typically they give a range or number of reasons that could have possibly triggered a disapproval. Do you have any other insights?

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I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...

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I would suggest that web design services is going to have a very low conversion on Yelp. One of the best ways to advertise design is through Dribble, Behance and sites like it. Generally speaking, unless you've got a compelling offer that you attach to your campaign (e.g. free consultation), yo...

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Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the curre...

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Worst case scenario, sell ads yourself. By doing slideshows this way you're going to be dramatically increasing your view count, which increases the price you can demand from customers. Try BuySellAds.com for a simple solution to selling ads on your site.

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The answer depends on your situation: You could be a start-up that is more concerned with not blowing tons of money, or you could be in a rush to be done. In both situations, your objective is to find inventory sources that work quickly and then massively scale into those inventory sources. I am ...

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Get a tool like screencast or camtasia and narrate as you navigate your website. Its the equivalent of storyboarding and most freelancers should be able to relate.

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The first thing you should do (if not done already) is analyze your current traffic. You have to make sure a good percentage of your visitors are actually sticking around to either watch the video or at least enough to look at your other content. If this is not the case, then improving targeting...

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amazing question. Relevant to me right as I look for a developer myself. There are not a lot of people looking for app developers, so ads would have been the last thing I would have suggested. An easily scalable business model is to hire local sales contractors to find and funnel leads thems...

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