Very simple, when your investment in PR gives you positive ROI. How to do it - you need to learn how to evaluate PR from two aspects - a. convert all business information into the financial term of costs and benefits and perform a costs and benefits analysis. b. a major milestone can be achie...
There are a lot of pieces to this, but I'm glad you're asking. This can absolutely be done DIY, but you're right, it's time consuming and there are a lot of pieces to keep track of. An agency will already have a process in place to manage these different pieces for you. My agency specializes in P...
Personally, I think you sould focus more on social media than PR. PR can be great, especially if you need to deal with some bad press, but all PR tends to work very short-term. Social media can be a great way to build your brand and make a connection with your audience in a much more personal way...
PR will help with sales, but also improve conversion. Marketing should (if done right) increase sales regardless of PR (if landing pages are done right). I've successfully helped over 300 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please ...
Without additional information, it's hard to provide any input as far as what you should expect. The first question I would be asking is "what impact does this product launch have on the community?" PR is about the specific area you are targeting, as opposed to general marketing which can cover...
Not necessarily. You have to weigh your available time and money. If you have more time, identify key influencers and build a relationship with them. If you have more money, then hire a PR firm who will do this in a way, but will really rent a lot of attention in the industry. Once you stop payin...
Build a body of work in the form of a blog. Much depends on the size and scope of your company, but branded journalism can really make a huge difference.....
If your objective is to get a product funded, then getting on the news isn't necessarily the best route as this is a very broad approach vs targeted. Am assuming that whoever will invest in your product, will need to have a bit of understanding about what it offers photographers? From an editoria...
Short answer, when you know it will pay off. Long answer, PR gets the word out people to your site/app. If you haven't proven (on at least a small scale) that you can convert these people to users/customers, then you're wasting your money on a PR agency, and worse, you might be doing harm to your...
Hi! Great question! My name is Humberto Valle, I'm a global competitive strategist and run a hybrid agency out Texas. A lot of our own clients come to us with existing notions about how SEO didn't do anything for them, etc. only to find out that they were previously sold link farming and junk tha...