I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Goog...
Does your target market want your solution? Do they acknowledge it creates value for them? Are they willing to pay for it? What words and phrases do they use to describe the problem you fix in their niche?
I've worked with nearly 100 startups over the last 10 years to launch their brands/online platforms and a common mistake I see is an initial overinvestment in the design and aesthetics when they start out. They spend tens of thousands of dollars and hundreds of hours trying to figure out the per...
#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also as...
So, is the charity whats receiving the funding or is your for-profit company. From the sounds of it, it seems the for-profit company is more important than the for charity. I would raise money for your for-profit company and create a structure that when your "profit" company does "X,"you're not f...
The short answer to this is to do something for your potential client first. This way you will position yourself as someone who is not just a taker. You need to build a relationship with your partners, sending gifts always works followed by a call There are some very specific strategies you ca...
I've heard really good things about Ruby Receptionists - http://www.callruby.com/. The should be able to cover all the needs you outlined. - mike
One option is to create drip campaigns that can run automatically after creation. That way you've got content being fed to your audience on a schedule (X days from sign-up), and your overhead is much lower in terms of generating new content. When you have something meaningful to say, you can se...
Do in-depth competition research. Find people doing exactly what you do and call/email and ask for pricing. Make sure you have exact specs for the "job" mapped out and use the same exact details for everyone you call. If you can't find anyone at all who does what you want to do you should dig d...
Ask your current clients what they value the most in their relationship with you; use their answers to describe what you provide to others (note that it may be a "feeling" or "outcome" rather than a "service"!). Also, give your consulting process a unique name to differentiate how you do what you...