I recommend targeting the brand owners/marketing departments directly. You then can likely find out the decision makers and can make your pitch directly to them. I have found this easier than going through ad agencies.
1. Platforms like Clarity. 2. A good - quality - presence on LinkedIn. 3. A website with quality content and incoming links. 4. Networking in general. 5. Paid advertising. I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After sched...
with a product like this, I believe you need to be in a location and position to show the product to consumers. Have you exhibited at The outdoor show, or Boat Show. This would be ideal for yacht clubs that move boats on trails at start and end of season? Setting a booth or display at local yach...
Many drop ship. Many buy and hold inventory. It truly is a mixed bag and depends on how you choose to operate.
First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...
Take a look at Intermedia, from what I can tell they are a favorite of VARs and are also in the Ingram Micro cloud catalog (along w/ Box). Xero also has some level of reseller relationship with accountants but that is more than just a typical VAR or disti model, since the accountant remains deep...
There is no single best way - that said I prefer to keep in mind that businesses owners get inundated with offers. 100's of emails every day and week - so what are you going to do different..? Instead of cold emailing - just like everyone else - why not set up a webinar and speak to people en mas...
I can't get you there, since lead gen isn't a service I myself offer; but I can point you in the right direction. Much of my work involves looking at online search traffic patterns and putting myself in the shoes of various kinds of corporate clients / customer demographics. Brainstorming shoul...
Show them how to solve ONE common problem in this field. Package it in a pdf report or video. Put a call to action at the end for the full product. You don't want a free consultation as that ties up your client's time, and often with people who will never become buyers. You want this automated. ...
My first startup was exactly in this space. We topped out at $500K/year before the 2009 recession trashed our client roster. I'd be happy to discuss what worked for us.