You can get real people to interact on a site like usertesting.com — it's a paid service to get you real feedback from real humans. If you want access to your demographic, you'll need to find out where they hang out and come up with an offer to encourage them to try your service (a closed beta...
Solidify your idea by making sure that there is a market there. That means putting everything into a presentation, similarly to create a Product specific business plan. Speak with your tech team to decide upon technologies and commercial of the shelf software licenses, including hosting. Design a...
Just like most things, the answer is a bit of an "it depends" situation. Generally speaking the more your app functionality/features/experience is tied to calls and SMS then the more probabilistic it is you should need to test the interruptions. FWIW my firm has helped launch dozens of mobile ...
You have four jobs to do. 1. Attract/identify leads. 2. Qualify those leads. 3. Convert the qualified leads. and 4. Fulfill the orders. Do you have a system for each of these? 4. can lead into 1. with referrals. You want as pre-qualified a lead as you can get. Qualifying is filtering. I...
I'll cut right to the chase. You need to pay to get a good person. You are not selling a product with recurring revenues or a widget that a lot of people need. You do one-off projects for very custom business needs. These needs are random, and there is a LOT of competition. The person you wan...
It depends a lot of in the skill sets and experience of both people but in most cases the ux designer should be controlling the developer pretty heavily in order to make sure his ideas come through properly. The UX designer may just need to work on his approach so people don't feel bossed around...
See Joan Stewart's website, PublicityHound.com . Joan was a journalist for years and is also a publicist, so her site will help you out a lot. I think she recently put together a pack of media templates you can purchase. If you don't see what you need, email Joan and she'll direct you to what you...
PHP is not outdated, there is no real concensus on what is the most popular programming language out there, some people are obviously biased, some based it off number of job postings in which case PHP and possibly .NET are the top ones. It depends on what you are doing. See them as upgrades on ea...
First, realize that change isn't an overnight process - it can take time to make the case for trying something new to your superiors. Second, try to understand (if possible) what motivations your team lead could have for being "stuck in their ways" - this can provide clues on the types of strateg...
It's not easy to answer this question until you provide details regarding your idea. - You should engage a company/professional that specializes in mobile games to create a list of features required to shortlist the right software. - You should engage a graphic designer to help you design the ga...