Luckily, municipalities, community groups, and chambers of commerce are all very visible, easily located targets. The businesses who also want to sponsor a deployment are harder to target, so I'll set them aside for this discussion. Chambers of Commerce can be approached individually, but there...
Why a coach? You'll probably have an easier time finding a hire or someone outside to help. There's no shame in bringing on skills in another person instead of building them in yourself. If a venture backed startup founder told you that they've lost tens of thousands in revenue from server downt...
I can appreciate the goal, but you should be aware that anything like this is just going to be a starting point. Every company has different marketing needs. Industry alone isn't the only variable. Geographic location, price points, market position, existing customer base, and many more variables...
That's a huge question - but in my view it really boils down to four things: 1) A clear sense of the problem they were trying to solve; 2) Crystal clear focus on only the most high-impact things; 3) Relentless pursuit of excellence in execution. 4) Luck. That fourth one mightn't be a popular one...
The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you ...
With two decades of business experience, until a couple years ago I thought it was "just as easy to sell a high ticket item as a low ticket item." However, I've had the realization that it is actually "easier to sell a high ticket item rather than a low ticket item." This has lead me to a bette...
Where do millennial and gen z artists hangout? What are their burning pains and aspirations? What language do they use? Do you truly understand what they really want? My perspective is that creating solutions to your target market's burning problems will increase your chances of success as a bus...
This question is very broad so it's tough to answer, but I'll give it a shot. Is there anyone else making money in that market? If so, how? What business models are working well? Take the automobile industry. There are hundreds of business and revenue models in the auto industry (wholesale, re...
Hello, maybe you didn't explain the question right. Do you want to be a consultant? or do you want to start an online business? If you want to start an online business selling Japanese products online you just need a website with shopping cart, a payment gateway that is trustworthy to consumer...