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These are good questions to start with. I'd recommend rephrasing the first question to "How likely would you be to use this app?" (subtle but important difference - it can be "helpful" but they may not use it). And rephrasing the second to "How much would you be willing to pay for this app?" (aga...

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This company is local to me and I have heard a lot of good things from them in the startup communities here. http://tealium.com/

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I think the question is which is more important to you, the platform or the individual fundraiser? The site will gain attention through each "poll," however, marketing the site alone may not ensure the success of the different polls. But if it were me doing it, I'd market both. The truth is they ...

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You will have to do market research to identify the right target for your app. What type of content are you offering? Typically this research should have been done before building the app. Market research is the first step in app planning and strategy.

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I would storngly suggest you to consider a 4th optinion which is much cheaper and with a higher chance of giving you return. I've personally used this strategy to start my consulting business from 0 to 12 clients in the first 3 months. Here's exactly what you can do. How You Can Generate 5 to ...

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Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, w...

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Dirt simple approach, I've used with several of my Travel Agent clients. 1) Determine your most lucrative destination (highest commissions for you). Say... Germany... 2) Determine starting point of most people visiting your destination. Say... Auckland New Zealand... 3) Run a Facebook Ad cam...

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It depends highly on the company's stage - number of employees, money raised, revenue, etc. I'd recommend you look at comparable companies by stage on www.angel.co and see what others are being offered from an equity + cash comp standpoint for Head of Marketing / CMO type roles.

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Total Addressable (at least in the US) can be built based on market data sets, both free and for fee. For early child care centers, Market Data Retrieval and NCES (publicly available data set) are two recommended sources. For Serviceable, that depends on a) your own business / operating model and...

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It's more about type of your business. In terms of B2B there is only one thing which helps startups live - is sales. Direct sales, conf. sales. Until you reach solid revenue content marketing efforts can be useless. And it's also related to guest blogging. In terms of B2C. Yes, guestblogging ...

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