Questions

Results for: Strategic Marketing

I reviewed some of your videos and they are impressive. First of all, I would like to know why you think times are changing since SEO and PPC are still million-dollar strategies for lots of B2B companies if everything is done well. CMOs and marketing directors ---- you can reach them on websites...

Continue


Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...

Continue


It all begins with understanding who your best potential customers are. Spend some very focused time in determining not only who they are (moms; small business owners; homeowners; etc.) but want needs and desires they have. How will these align with your products or services? Also—talk to these...

Continue


Find organizations that are already sponsoring or buying gamification for their online marketing, and approach them. If you make gaming apps, look at who is already promoting their products or services through similar means. You have a common issue here which is this: for most prospects, you'll...

Continue


Interesting question - But one that (for me) requires additional information for me to give input: -What kind of "partnership" are you interested in? (i.e. Strategic Partnership where you work together for mutual benefit) -What is the intended / desired outcome for you? Why are you seeking comp...

Continue


SOM refers to the portion of the market that your business COULD actually capture, as you stated: "[the] % [you] can realistically achieve from the SAM." Let's use an analogy to break this down - and pretend you are talking about fishing instead of project management software. TAM refers to all...

Continue


How important is scaling? For example, if you're charging $400/hour for consulting and filling 20 hours a week, would you need to scale? Products are great, but there's a lot of unbillable hassle involved in the path toward getting there. Your product needs to have a big enough audience to giv...

Continue


Start off with what you have written: Identify his message and mission. From what you write it sounds like his speaking presence is the way to go with this; maybe filming live presentations and selling them off as web/video. Or you could help him ghostwrite a book, and publish it yourselves on Am...

Continue


I would set up a simple referral fee agreement. This could be 15% on the overall billing paid out the moment the client pays the market entry consultancy. You may want to include a clause that all recurring business should also attract a referral fee. Consulting assignments with new clients nor...

Continue


Micah, I am usually the "biz dev" guy for many startups and founding teams. I have also hired people in this area. One thing that would be helpful to bring up would be to understand where biz dev guys hangout. Generally, the best places to find individuals are within your ecosystems network. Th...

Continue


Copyright © 2020 Startups.com LLC. All rights reserved.