Designer. Specifically a UX "designer" as you say, who doesn't just draw screens, and won't draw any for weeks or months. They will not just use their knowledge but will go out and talk to users, observe how they solve the same problem today, and help create the scope of work, and design the basi...
Based on my own experience building indie games I'd recommend these Reddit and Slack channels for beta testing: Reddit: https://www.reddit.com/r/AlphaAndBetaUsers https://www.reddit.com/r/playmygame https://www.reddit.com/r/indiegameswap/ https://www.reddit.com/r/freegames Slack: https://www.ha...
If you mean the conversion rate is the same (meaning you're making a lot more revenue with the larger price), then that's the right call. If you mean that your net profit is the same but you have higher unit sales on the first price I would go for the lower price to have more customers (and more...
It depends on the economics of your revenue model but as a general rule, $3.00 is the high point and $1.00 - $1.50 is the target range.
There are three types of metrics that you want to collect. 1) Aggregate metrics 2) Cohort metrics 3) Funnel metrics A tool like Flurry is OK for aggregate metrics. Google Analytics for mobile is probably the better choice depending on your needs. For cohort and funnel metrics, I prefer using ...
Very interesting concept - I could see how parents would certainly gravitate towards a feature like this. So, freemium apps, models, features are quite common of course and people have grown accustomed to most applications or platforms at least offering a trial period (as you do.) But, if you w...
I use ad monetization tactics to drive revenue for global mobile game brands. (Phase 10, Skip-Bo, Scattergories, etc.) Finding a way to monetize your users with ads without pushing them away is definitely a delicate balance. Answering your questions depends on 4 main factors: 1) Type of App 2) N...
It depends. Do you have a documented view of your prospective customer journey?. If not, this is a thing you should do You must have heard this before. Any product or service could be a vitamin (good to have), pain killer(temporary relief) or a pain reliever (long term relief). What kind of p...
A pre-launch raise is really hard but not impossible. I raised a seed round for a mobile app that hasn't launched but it was quite honestly incredibly difficult and I wouldn't recommend others trying it! I answered a question about when is best to raise under what circumstances here: https://...