Success is entirely subjective and dependent on too specifics unique to your situation. For example, are you currently pursuing your app as a hobbyist, hopeful it will augment your spending money but not expecting it to replace your annual salary? Or are you expecting to raise outside investor ...
Freemium revenue for mobile apps was up 211 percent last year (2013), according to a report from mobile analytics company App Annie and IDC. 83 percent of the top thousand apps on each of the iOS app store and Google Play — monetize via freemium, an even bigger proportion of revenue generated by...
It depends. Do you have a documented view of your prospective customer journey?. If not, this is a thing you should do You must have heard this before. Any product or service could be a vitamin (good to have), pain killer(temporary relief) or a pain reliever (long term relief). What kind of p...
I would use social. Since you know your potential users are spending a lot of time on their mobile devices and you need to get them to pay attention to their computer, I would market to them through social. Target the social channels that your target market would be frequenting. Don't be afraid t...
A pre-launch raise is really hard but not impossible. I raised a seed round for a mobile app that hasn't launched but it was quite honestly incredibly difficult and I wouldn't recommend others trying it! I answered a question about when is best to raise under what circumstances here: https://...
So here are two strategies: Follow the money You need to go where the money is spent on developing/design. I would approach startups at WeWork and also get in contact with the MBA programs of the universities in NY. Instead of giving a better price (finders fee) to actual projects build the rela...
Hello! This is a good question because it embodies several areas of consideration. I have experience in UXUI not as a designer but as startup founder and QA Consultant for many brands and startups. Not to mention working directly with UXUI designers for the past 10 years or so. If you are get...
I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.
Say you are releasing one feature. Now imagine you release ten features at once, and you manage to introduce ten serious bugs. If that happens, you probably have more to worry about than your release strategy, but it illustrates the point. In agile software development, we often talk about the im...
If you mean the conversion rate is the same (meaning you're making a lot more revenue with the larger price), then that's the right call. If you mean that your net profit is the same but you have higher unit sales on the first price I would go for the lower price to have more customers (and more...