Hey there Without knowing the specific industry you're targeting I can only provide general advice. However, my background is in the technology sector with primarily specific experience in the Telco & Transport sectors. So if I draw on my own experience I would work through the following steps....
PR will help with sales, but also improve conversion. Marketing should (if done right) increase sales regardless of PR (if landing pages are done right). I've successfully helped over 300 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please ...
Hi, I would love to answer this question-- please make it a bit more clear so that I can be sure of exactly what you would like to know :-)
You have two choices: add the talent to manage the PR and marketing activities to your team or outsource it. A good source of names if you wish to outsource it can be found here https://www.startups.co/articles/top-crowdfunding-experts-consultants
Dear Writer, thanks so much for taking the time to write this. To answer this a) I need the background on what you are trying to sell, e.g., are you a law firm and b) what your ultimate objectives are - eg., you write getting attention, what I mean with is it important to have this type of client...
Qualifications on the answer: Created the first website to be ever commercially licensed by a ministry of education for in-school use (Brainium 1996). Was a VC associate at a 500,000,000 firm called Knowledge Universe focused on all things education-related that intersected with technology. Shor...
Coming from the buy-side, I'm sure I have a different spin than those sales & marketing gurus who I'm sure will be keen to help you & comment shortly. You're lucky because there are SO many avenues these days. However it is hard to keep on top of them all and there's no one stop shop currently....
I would need more details to understand that nature of your product but i would encourage the following exercises: 1. Pre-sales: the ultimate validation is getting people to agree to pre purchase your product. What I mean is actual exchange of money. This can be done through kickstarter or less...
Alexa is probably the worst tool you could use specially if you are trying to gauge international traffic. Try something more advanced like similarweb.com to measure traffic volume and geo breakdown. Appannie.com will help you to analyze apps on itunes and google playstore.