Hi First of all, the fact that you are talking about market research ('validation') is great. I've seen so many startups invest time and money, only to find out later that no ones wants/needs their product, or that they only want a certain aspect of it (whilst the startup spent money developing ...
Firstly, you should seek out solving a problem that you are passionate about and have useful expertise in. Building a business with the sole intent on making it appealing to investors will often have the opposite effect. With that out of the way, markets that are getting a lot of attention from ...
The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - an...
Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential...
Show them how you will bring them customers. Get your plan written down. Present it to them. So many people are dreamers. You'll stand out merely by having your plan written down, and taking the action of getting in front of them. Think about it from their perspective. What would they like in ...
The amount of people who pay others over the phone for advice around the world. - Lawyers - Consultants - Coaches - Advisors - etc. So it's VERY big.
That's a great question and there is a lot of startups asking it. Including me. I've been asked it a few times as well. I tried to tell the people what to do at first, but soon realized that they are the ones who know their product and industry better than anyone else, so I could only ask the rig...
I think if you're going to pursue a studio approach, you should assume that you will not be able to raise much in the way of outside equity funding. Most investors do not want to invest in a team that is pursuing multiple projects at the same time for a variety of reasons. To the extent that ...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...