I'm going to give you a personal experience. I wanted some business experts to join a panel of judges and this was my "execution plan": Research universities and non-profits where this executives or business people give their time. Why? Most successful people that can teach (both are dif...
Most people are lazy. They won't do anything other than daydream about becoming your competition. Next point: if the barrier to entry to your marketplace is low, then it's all about selling. Rather than focusing on features or what you do ("We make websites"; who cares?), start talking about ser...
(1)What kind of questions are my prospects asking right before making a buying decisions? (2) what problems and frustrations are my prospects currently dealing with that " my thing " can solve? (3)has anyone ever experienced something awful because they did not have " your thing? (4) has anyone e...
So the real issue isn't whether a marketing person should come from sales - it's whether the marketing person understands that their job is to actually help sell things. My definition of marketing is "profitably solving customer problems" so - baked in there - is understanding the customer and ge...
Hey Lucas, I've been selling technology solutions for 6+ years now and one of the companies I worked with, Visually, sold animations/short form videos to content creators and companies. After taking a look at your website, I already see one marketing method that does not cost too much money for...
Businesses are valued as a function of their cash flow. In a contract service business, the cash flow can be tied to the contracts that are in place. Here is the problem, if the contracts don't go very far into the future, then you won't get a very high multiple of cash flow as a business valuati...
Good question. However, I think the better question should be; what system and thought process do I need to have for my Company Because. Marketing is just one small factor of your enterprise. Each and every single part of your business needs to be working on all cylinders. Below is a System ...
Hi: To start, think concentric circles: * At the core, you have those you know well in the space—individuals who will take your call, most likely be your first customers and, hopefully, will be your champions. * Next ring out, you have acquaintances—people you have met briefly at conferences, i...
The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...
B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.